Cookie Policy

Last updated: April 2026

This Cookie Policy explains how MidniteAI Ltd ("MidniteAI", "we", "us", or "our") uses cookies and similar tracking technologies on our website. By accepting cookies when prompted, you consent to our use of them as described in this policy.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They are widely used to make websites function properly, improve performance, and provide information to site owners.

2. Cookies We Use

Cookie	Provider	Purpose	Duration
cookieChoice	MidniteAI	Stores your cookie consent preference so we don't ask again	1 year (localStorage)
_ga, _ga_*	Google Analytics	Used to distinguish users and sessions for website traffic analysis	2 years
_gid	Google Analytics	Used to distinguish users	24 hours
Calendly cookies	Calendly	Set when you interact with our booking widget to manage scheduling sessions	Session / persistent

3. Cookie Categories

• Strictly necessary — required for the website to function (e.g. storing your cookie preference). These cannot be turned off.
• Analytics cookies — help us understand how visitors use our site so we can improve it. These are only set if you accept cookies.
• Third-party cookies — set by Calendly and Google when you interact with those embedded services. Their own cookie policies apply.

4. Managing Cookies

You can withdraw your consent at any time by clearing your browser's local storage and cookies, or by adjusting your browser settings to block cookies. Note that blocking certain cookies may affect how the website functions.

For more information on managing cookies in your browser:

• Google Chrome
• Mozilla Firefox
• Safari

5. Google Analytics Opt-Out

To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on.

6. Contact

If you have any questions about our use of cookies, contact us at hello@midniteai.co.uk.

7. Changes to This Policy

We may update this Cookie Policy from time to time. The latest version will always be available on this page.